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Even if you've never heard the term tag cloud,you've likely seen them in your online travels: clusters of keywordsrelevant to a site's content, rendered in varying font sizes andshades, and often found on the left or right navigation bars. "Flikr,the photo sharing site, was the first high-profile website to use tagclouds," writes Barry Harrigan in a post at Accelerating IT Sales,"while the origins of tag clouds can be traced back to DouglasCoupland's 1995 Microserfs."
You can check out Harrigan's original post to see examples of the tag clouds he generated at websites like these:
TagCrowd."After a little tweaking on my part to remove some irrelevant wordssuch as ... 'permalink,'" he notes, "[I] was rewarded with [a] niftyvisualization of the content on this site."
Tag Cloud Generator. "[I]t was easy to use," says Harrigan, "didn't require that I register, and created a visually appealing cloud tag."
MakeCloud. This service displays fewer tags than Tag Cloud, he says, but all accurately reflect his blog's content.
"Tag clouds are an interesting way to quickly scan a site to figureout if its content is relevant to [a customer's] needs," writesHarrigan. "[They] can use tag clouds to search for topical informationwithout having to come up with specific search terms on [their] own."
The Po!nt: Find that silver lining. Try forming a tag cloud to boost user interest—and clicks—at your site.
